Logo and identity designed for Sára Tekla Soós, consulting psychologist and coach. She chose a sea shell and a pearl as an emblem for her practice and the logo and the identity was built around this concept.

The main and supplementary brand colours and the chosen typography reflect upon the exquisite delicacy of pearls, the animals who are growing them and their natural habitat. The lines of the logo are inspired by engraved scientific illustrations, the supporting graphic elements painted with watercolour bring the associations of water, lightness and infinite opportunities inhering in us.
Meleagrina margaritifera in Schnecken und Muscheln (1920), Kurt Floericke, 1920, Stuttgart, source: www.biolib.de
Photo by Stanislav Kondratiev on Unsplash.
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